I love podcasts but who are you?

Welcome to part two of this short series. We’re looking at ‘the discoverability triangle’ (with thanks to Mark Asquith) which examines the different groups you have to reach in order to grow a podcast audience. We began last week with the Wait, what’s a podcast group. Thank you so much if you took the time to share that blog post with someone you think will like Our Plant Stories but isn’t yet listening to podcasts. If you are new to this blog and still grappling with podcasts then I think you might find last weeks post is helpful and you will quickly be catching up with the second group in the Discoverability triangle - the ideal potential audience who love podcasts but don’t know anything about Our Plant Stories YET!

So this week I have put together a post that I would love you to share with other gardeners and plant lovers who you know like podcasts because I think if they have a few minutes to read and listen to this post they will understand the idea.

Here, we collect stories about plants. I almost stumbled upon the stories at the beginning and then I began to look for them and then they just began to appear, often as a total surprise. And I hope as we build a community around this podcast the stories will multiply. I believe the stories will lead to fascinating connections between people, plants and places. I was very excited this week to connect a hosta grower in the UK with a botanist in Australia so they could talk about snails.

But perhaps the best way to explain who we are, is through the voices on the podcast.

There is always a story about a plant; perhaps one that has lived long in the memory, or a favourite tree, or a plant a grandma grew.

There’s always a conversation - about the plant story. A dancer in Scotland talking to a total stranger in Canada about a surname - Peasgood, linked to an apple tree; the Peasgood’s Nonsuch. Two Americans talking about the significance of the Fig tree to their Italian roots.

There’s always advice from experts on how to grow the plant featured in the episode.

I hope that this blog post will inspire a few more ‘kindred spirits’ to join the community. (Anne of Green Gables was very big in our house hence the kindred spirits!) If you like what you hear please do share this blog post and look out for Our Plant Stories beginning for real on the 2nd April.
Next week we tackle the final part of the Discoverablity triangle - recommending to friends though I am keeping my fingers crossed that is already happening and thank you again if you are doing that.